New Jersey iGaming Posts Second-Highest Monthly Revenue Total in April

Throughout the month of April, the iGaming industry in New Jersey posted its second-strongest monthly revenue total ever at $36,582,934.

That figure – comprised of the combined online casino and poker verticals – is second only to the record-setting $39,134,380 in “win” revenue collected by iGaming operators in March.

The most recent monthly revenue report published by the New Jersey Division of Gaming Enforcement (NJDGE) shows iGaming – a term that separates casino games and poker from online sports betting – continues to flourish across the Garden State since regulated operations began in late 2013.

The three highest monthly revenue totals have all been posted this year, with the nearly $40 million March total surpassing the $33,594,391 win total from January.

Assessed from a year-on-year perspective, iGaming revenue this April grew by 58.9 percent from $23,018,762 in April of 2018. And while New Jersey needed more than five years to cross the $30 million plateau for a single month, it’s happened in each of the first four months this year.

From a quarterly standpoint, iGaming revenue surged by 52.4 percent to $141.1 million in Q1 of 2019.

Golden Nugget’s Gargantuan Casino Numbers Continue

The three consumer-facing online casinos operating under the Golden Nugget Atlantic City license – GoldenNuggetCasino.com, BetfairCasino.com, and PlaySugarhouse.com – combined to win $13,853,527 from players in April.

That figure accounts for almost 40 percent of New Jersey’s entire casino vertical, making Golden Nugget the undisputed market leader. Golden Nugget’s trio of licensees have led the way for 29 straight months, and in April, they doubled the production of runner-up Resorts Atlantic City.

It wasn’t always this way for Golden Nugget though, as the licensing group posted middle of the road production for years after going live in late 2013. The game-changer for Golden Nugget occurred in August of 2016, when the group became the first iGaming operator in New Jersey to integrate “Live Dealer” casino gaming. Live Dealer games use live streaming technology to connect players with human dealers operating casino equipment housed in dedicated studios. Rather than engage with games via onscreen graphics and animations, Golden Nugget’s introduction of Live Dealer games allowed Garden State gamblers to enjoy a more interactive experience.

Two months after launching Live Dealer games, Golden Nugget became the first licensing group to cross $4 million in monthly revenue and never looked back. By December of last year, its licensees became the first to reach $10 million, and Golden Nugget’s largest monthly revenue total of $14,227,820 occurred this March.

None of Golden Nugget’s competitors, meanwhile, have managed to make to eight-figures as of yet. And while other licensing groups can add their poker platforms to boost total revenue, Golden Nugget’s casino-only model still dwarfs them, as no other licensing group has hit $8.5 million in a month based on combined casino and poker revenue.

The Resorts licensing group – comprised of ResortsCasino.com, DraftKings.com, MoheganSunCasino.com, PokerStarsNJ.com – generated $6,578,406 in combined casino revenue over April. Resorts has also carved out a niche as second fiddle to Golden Nugget’s supremacy, finishing in second place on the revenue leaderboard every month to begin 2019.

The only other licensing group to eclipse the $5 million milestone in April was Borgata, which sports the largest selection of casino “skins” for players to choose from. The six casino sites sharing Borgata’s license – BorgataCasino.com, NJ.PartyCasino.com, PalaBingoUSA.com, PalaCasino.com, PlayMGMCasino.com, and ScoresCasino.com – combined for $5,072,192 in April revenue.

The table below shows how the rest of New Jersey’s online casino enterprises fared in April:

New Jersey Online Casino Win (by Operator) in April

Licensing Group Online Casino Win

  • Golden Nugget / Betfair $13,854,527
  • Resorts AC $6,578,406
  • Borgata / Party $5,072,192
  • Caesars / Harrah’s / 888 $3,861,152
  • Tropicana / Virgin $3,685,358
  • Hard Rock AC $1,554,913
  • Ocean Resort $308,409

TOTAL $34,914,957

The revenue marks don’t reflect fines, but Hard Rock Atlantic City’s licensing group was left $25,000 lighter in April, after a geolocation error enabled a player in California to illegally gain access.

Poker Continues to Circle the Drain

While the state’s casino sites are thriving, online poker platforms in New Jersey posted yet another paltry revenue count in April. As shown in the table below, the three licensing groups offering poker combined for just over $1.6 million – the vertical’s lowest monthly win rate of the year:

New Jersey Online Poker Win (by Operator) in April

Licensing Group (Operator) Online Poker Win

  • Caesars / Harrah’s / 888 (WSOP.com) $717,942
  • Resorts AC (PokerStars.nj) $559,074
  • Borgata (PartyPoker) $390,961

TOTAL $1,667,977

The dire numbers represent a dip of 12.3 percent from March, when poker accounted for a $1,903,790 win. The state’s online poker industry hasn’t seen revenue this low since November of 2018, when operators posted revenue of $1,561,639.

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